Robinsons Retail Holdings Inc. (RRHI) has announced that it will rebrand its Ministop stores and expand its offerings to include e-commerce and delivery by 2023.
According to Inquirer.net, RRHI can continue to use the Ministop brand for its 456 outlets until they are “repurposed and suitably rebranded in consideration of strong ready-to-eat products like Uncle John’s Fried Chicken and Kariman.” In terms of the new brand name, RRHI president and CEO Robina Gokongwei-Pe told Inquirer that the Gokongwei group is still brainstorming ideas to replace Ministop.
Gokongwei-Pe also stated that they want to offer more than just ready-to-eat food and groceries. They intend to grow their e-commerce and delivery capabilities and increase their e-services and bill payment facilities add more locations as delivery pick-up places.
“Our stores will continue to carry our best-sellers while diversifying our ready-to-eat menu and introducing new goods to the market.” Customers can also rely on Ministop Philippines’ convenient e-services and bill payment options,” said Suresh Ramalinggam, general manager.
RRHI will buy Ministop Japan’s (MSJ) 40% holding in Robinsons Convenience Stores, Inc. (RCSI) through its wholly-owned subsidiary, Robinsons Supermarket Corporation, in February, boosting its share from 60% to 100%. Ministop’s exclusive franchisee in the Philippines is RCSI.