ONE Esports just established a long-term relationship in Southeast Asia with Samsung.
This is ONE Esports’ latest major relationship, following announcements with Activision Blizzard, foodpanda Thailand, Franklin Templeton, FWD, Marriott Bonvoy, and McDonald’s Philippines.
The collaboration intends to create a unique ONE Esports mobile app for Samsung smartphones in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, which will be released in the second half of 2022.
The esports company stated that the app will be positioned as Southeast Asia’s go-to source for esports news and content, and will be seamlessly integrated into the ONE Esports media ecosystem, featuring news and content syndicated from ONE Esports’ website, oneesports.gg, which will be localized across each market. Furthermore, Samsung users will be able to experience exclusive films and incentives created for the app by the ONE Esports team.
This year, the app will be accessible for over-the-air download exclusively on Samsung Galaxy mobile devices through the Samsung Galaxy Store and Google Play Store.
“I am proud to announce this partnership with Samsung that brings ONE Esports’ world-class esports content natively on mobile, in collaboration with Southeast Asia’s leader in mobile devices and experiences. Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them. As the penetration of mobile usage and gaming across Southeast Asia continues to grow, this partnership will give the new generation of mobile-first consumers the best way to consume esports content,” stated Carlos Alimurung, CEO of ONE Esports.
Meanwhile, in addition to the app launch, ONE Esports will run numerous activations on oneesports.gg to promote Samsung. Furthermore, ONE Esports and Samsung will collaborate to launch a mobile esports championship in 2022. More information about the competition will be made available soon.
“Led by a young, digital, and global audience, esports is shaping up to be the future of sports, media, and entertainment. Through this unprecedented partnership with ONE Esports, we are excited to bring the galaxy of esports to Samsung mobile users, many of whom are passionate about esports and mobile gaming. ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organisation, and our partnership sets the cornerstone for combining the best of esports experiences with the best mobile gaming devices for our customers,” said Chris Tarr, Head of Mobile Services & Partnerships, Southeast Asia and Oceania at Samsung Electronics.
Source: One Esports via Esports Insiders