Through his fast-rising international basketball career and his latest alliance with the country’s leading mobile services provider, Smart Communications’ newest brand ambassador Kai Sotto hopes to inspire the next generation of Filipino athletes.

Sotto joins Smart as the brand’s face, portraying and encouraging young people to pursue their dreams. Smart’s latest offerings, such as Double GIGA Stories, offer subscribers more data to share their interests on social media and communicate with and follow the people who inspire them. As a result, the 18-year-old Sotto is a perfect spokesperson for Smart’s Double GIGA Stories, as he shares his journey with his followers when following his career goals at such a young age. This includes playing for the Adelaide 36ers of Australia’s elite National Basketball League and representing the Gilas Philippines in the forthcoming Olympic Qualifier Tournament.
Kai has also begun establishing his basketball training center, the Kaiju Global Academy, in Hamilton, Ohio, to cultivate young prospects for the game Filipinos love the most. Sotto is accomplishing all of this while getting closer to his NBA dreams.
“Smart has been there for me since my high school career, that’s where it all started. I’m thankful that my goal and Smart’s goal is the same—to inspire the next generation of young Filipinos,” said Sotto during an online press conference last April 21. “That has been one of my top goals and top dreams, so we’re on the same page. I’m looking forward to everything we can achieve together.”
“We truly believe that Kai embodies Smart’s message as he pursues his dreams—he’s doing it not just for himself or his family, but also for the country. Our commitment at Smart is that we will be there behind Kai as he pursues his dreams, and that we hope we can inspire younger Filipinos to believe that they can make this world a better place as they pursue their passions and purpose,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.
“Smart has been following Kai for a long time, since his Batang Gilas days. He can really be the future of Philippine basketball,” said Alfredo S. Panlilio, President and CEO of Smart. “He’s only 18 years old, but he’s achieved so much, and we’re rooting for him as he achieves his goals.”
As smart subscribers take advantage of the Double GIGA Stories, fuelled by the country’s fastest mobile data network, as stated by third-party mobile internet analytics company Ookla® and Opensignal, they can also pursue their passions with intent and share them with their worlds.
Double GIGA Stories includes 2 GB of Stories Every Day for Facebook, Instagram, Twitter, Tiktok, and Kumu and 2 GB of open access data for Php99 for 7 days.
You, too, can share your accomplishments, big or small, with Double GIGA Stories, just like Kai, who uses Twitter to record his basketball achievements, tell his tale of resilience and triumph, and act on his mission of encouraging his followers to pursue their passions with Kaiju Global Academy. Open the Smart GigaLife App and choose Double GIGA.