Riot Games has recently unveiled a significant collaboration with Hewlett Packard (HP) brands HyperX and OMEN. This partnership will primarily revolve around esports, gaming, and product development.
OMEN and HyperX have announced their support for global events such as VALORANT Champions Tour (VCT), League of Legends, and Teamfight Tactics. They will be providing hardware for all the competitions. Furthermore, Riot, HyperX, and OMEN will collaborate on product development, activations, and marketing campaigns.
OMEN is HP’s premier gaming and esports brand that specializes in developing cutting-edge gaming computers, monitors, and other hardware. On the other hand, HyperX is dedicated to creating top-of-the-line peripherals for PCs and laptops. Both brands have a strong presence in the world of esports and have collaborated with Riot Games before. HyperX has even partnered with VCT. OMEN has established a longstanding partnership with Danish esports brand Astralis, as well as being the designated PC partner for VCT Pacific.
The new collaboration encompasses three prominent Riot games: VALORANT, League of Legends, and Teamfight Tactics. HP’s gaming brands will be supported for LAN events worldwide, as Riot Games has announced that OMEN and HyperX will be used for all Riot Games Esports global events.
Alongside hardware, the three brands will collaborate on various activations and marketing campaigns, encompassing on-site events and digital initiatives. Announcements were made regarding branded segments and product placement during Riot Games competitions.
Finally, Riot Games will lend their expertise to HP and collaborate on the development of gaming products and hardware. This partnership will enable HP to enhance their current offerings and conduct extensive testing with numerous professional players across various games.