Starbucks Odyssey is a new experience that employs Web3 technology and allows Starbucks Rewards members and Starbucks partners (workers) in the United States to earn and purchase digital collectible assets or NFTs that will unlock access to additional benefits and immersive coffee experiences.
Customers and partners can join the waitlist for a chance to be among the first to obtain access to the Starbucks Odyssey experience, which will premiere later this year, beginning September 12. It will be an extension of the Starbucks Rewards program, employing Polygon’s “proof-of-stake” blockchain technology.
Once hooked in, users can go on Starbucks Odyssey ‘journeys,’ which consist of a series of activities such as playing interactive games or completing interesting challenges to expand their knowledge about coffee and Starbucks. Members who complete journeys will be rewarded with a digital collectible ‘journey stamp’ (NFT).
Members can also purchase ‘limited-edition stamps’ (NFTs) through the Starbucks Odyssey online app experience’s built-in store. All members will be able to purchase limited-edition stamps directly using a credit card. There will be no need for a crypto wallet or cryptocurrency.
Each digital collectible stamp will have a point value based on its rarity, and the stamps will be able to be bought or sold among marketplace users, with ownership secured on a blockchain. Members’ points will increase as they collect stamps, giving them access to greater advantages and activities. Access to exclusive goods and artist collaborations, invites to exclusive events at Starbucks Reserve Roasteries, and even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica might all be part of the package.
All stamps will contain classic Starbucks artwork made in collaboration with Starbucks partners and outside artists.