The high-end phone manufacturer The Spark 7 series, the Pova 2 game phone, and, more recently, the CAMON 17 series are all TECNO Mobile products. TECNO Mobile has been a part of the country’s journey to overcome life’s problems and learn to see the best in every situation through this community support show. Simultaneously, the campaign’s selection of local heroes aligns perfectly with TECNO Mobile’s CAMON17 brand ambassador actor Chris Evans Lille and real-life heroism.
For this CSR program, TECNO Mobile donated to three partner beneficiaries that represent diverse pillars of the community. Through the Mayor’s Office of Iscomoleno, from Inan Lupine Pangako Parish, Project Marasakit, Manila City. Each beneficiary had their own delivery ceremony, with the first one taking place on July 13 in the Parish of Inan Lu Pampangaco.
Located in the heart of Bgy. Due to its proximity to open places for solid waste disposal, Payatas is considered an unsafe location to reside. Inan Lupine Pampanga Diocese exists. The church’s leaders and volunteers are supported by donations from various organizations in order to provide education and employment possibilities to the city of Payatas’ underprivileged communities. TECNO Mobile, led by Jason Liang, Philippine brand marketing director at TECNO Mobile Limited, contributed 100,000 pesos to the parish and distributed 10 cellphones to hardworking parish volunteers as part of a unique CSR effort. Online masses, community pantry, counseling, webins Rev. Fr. Peter Hekiran, CM, accepted the donation.
The second delivery ceremony, this time with Project Malasakit as the beneficiary, took place on July 13th at the Tikme Dine restaurant in Quezon City. Project Marasakit is a scholarship program with the goal of bridging the gap between Filipinos who wish to help and Filipino youngsters who require assistance. The purpose is to provide good education to these youngsters so that they can alter their lives for the better in the future. TECNO Mobile Limited’s Philippine brand marketing director Jason Liang presented founder Kara David and two scholars Lilian Ambrocio and Mauwe Liwanag with thirty TECNO Mobile cellphones and 100,000 Philippine pesos.
The donation was finally delivered on August 6th to the Manila Mayor’s Iscomoleno office. Mayor Isko handles local hotlines, responds to inquiries, and coordinates projects like recent vaccine deployments with the help of a team of volunteer teachers in local public schools. Known for helping others. Through the mayor’s office, TECNO Mobile donated 50 smartphones and 200,000 pesos to these community heroes. An executive from TECNO Mobile Limited in the Philippines, led by CEO Lindsay Guan, presented the donation to Manila Mayor Isko Moreno.
The CSR campaign of TECNO Mobile started with an online photo exhibition of thought-provoking photos of the beauty of life captured by prominent local photographers utilizing CAMON 17 smartphones. A selfie photo advocacy campaign has also been created, encouraging people to post and participate in their selfies on social media. Anyone can participate by uploading a selfie to Facebook. The photo must be captioned with #TECNOMobileCares, #CtheBestofYou, and #SelfieAdvocacy, as well as a brief description of the advocacy. TECNO Mobile employees will choose the finest images and captions, and the winner will receive a CAMON 17 smartphone.
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