Mineski Global, an esports firm, incorporates gamification in the workplace by making every task profitable and gamifying physical environments to improve employee performance and encourage desired behaviors.
The Great Mineski Adventure is one of the changes Mineski has implemented for its employees. Employees can earn points for various actions, including referring a friend to join the team, producing high-quality broadcasts, serving as a brand ambassador, and sharing company news on social media, among others.
Employees may then use their points to get things like refreshments, game tokens, and other goodies from partner brands. They can use an app to redeem the incentives.
Mineski has also reinvented the physical workstation, including constructing an amphitheater and revamping the pantry and dining spaces to create a laid-back, collegiate, and collaborative atmosphere.
Employees can interact and discuss current projects over a tasty meal in the dining area, which has various couch sets and long, high tables. Meanwhile, the office pantry has cocktail tables for fast coffee get-togethers.
These are adjustments made by the corporation to engage its youthful, talented, and dynamic employees to provide new opportunities for younger audiences to engage with gaming.
“Our objective is to unleash the gamer in everyone,” Mineski Global CEO Ronald Robins stated. “We want to put gamers at the center of value creation for the industry and provide new methods to engage people, including our employees.” “Introducing gamification in our workplace presents a huge chance to bring our vision to life.”
Mineski is known for its nationwide tours and events and its innovative esports leagues, platforms, and content. It has also partnered with schools and universities around the country to bring esports to the grassroots level and encourage young Filipinos to engage in responsible gaming.