TikTok announces ‘Follow Me’ program to help small businesses

TikTok has now announced the start of its ‘Follow Me’ initiative to assist small and medium-sized businesses (SMBs) in leveraging TikTok to help develop their brand and expand their TikTok community.

From July 11 through August 19, Follow Me is a 6-week email series program. TikTok claims that it will provide SMBs with the tools they need to get started on TikTok, with the purpose of assisting them in taking their business to the next level and achieving their business objectives.

If you’ve seen TikToks about how tiny businesses started and then expanded due to a viral TikTok, you know how powerful TikTok is when it comes to advertising one’s product or service.

Follow Me will include TikTok’s Small Business Ambassadors Cassie Sorensen and Jacob Zander, proprietors of Tassel Amor and Feel Your Soul, respectively.

@feelyoursoul_ The story of what happened when I received thousands of orders 3 days before I moved across the country 🚚✨ #smallbusiness #moving #inspiration ♬ original sound – Feel Your Soul 😊

Video Credit: Feel Your Soul

The program is designed to teach and guide small businesses through tasks such as creating a free Business Account, accessing the Creative Center for content inspiration, and learning how to use TikTok’s Ads Manager and Promotion capabilities.

Click here to learn more about TikTok’s Follow Me program if you own a small business. You can join the Follow Me program by clicking this link .

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