TECNO Mobile has recently launched a new brand communication campaign called “Stop At Nothing” (#StopAtNothing), aimed at progressive consumers who are “young at heart.”
TECNO stated that all customers are welcome to share their #StopAtNothing stories on the TECNO Mobile Philippines Facebook page to demonstrate to the world their progressive attitude while inspiring others never to stop pursuing excellence. Furthermore, customers who share their stories have the opportunity to win prizes.
TECNO’s #StopAtNothing brand positioning represents its recognition of progress and every individual’s motivation to seek excellence, particularly among the youth generation who are resilient in the face of adversity.
“They continue to propel society forward through their actions, optimism, and ability to turn obstacles into opportunities, ultimately building a better future for themselves and others,” TECNO said.
Since its inception, the campaign has received a slew of heartwarming consumer stories. Take a look at some of the stories below.
“The first thing that comes to mind when I hear the phrase ‘Stop At Nothing’ is determination. By staying determined, and refusing to buckle when faced with roadblocks and challenges on my path towards achieving a goal, I know I can make it all the way to the end, and finish strong. This is true for huge goals and life dreams like pursuing my passion projects, and finally building my own brand. It also applies to little wins, like a new collaboration or even just making it through a rough day. It may not happen overnight, but I’m excited about achieving excellence in everything that I do. Knowing that I have to be better and do better each time really keeps me on my toes.” – Kate Riola, content creator and visual storyteller
“I started getting into photography when I was younger, at a time when using a smartphone to take pictures wasn’t popular yet, and you really needed a camera to be able to shoot. Back then, a smartphone was all I had, and I couldn’t afford to invest in equipment. Of course, being a goal-getter, I didn’t let that stand in my way. I was determined to stop at nothing to achieve my dream of becoming a photographer, so for a few years, I used my phone to take pictures that tell stories. Over time, I developed my own style, and found my niche. Passion was what brought me to this career, but determination has been my driver, allowing me to persist in the face of difficulties, until I finally achieved success.” – Arvin Lucas, freelance photographer and filmmaker
“I believe that everyone has that stop-at-nothing potential, and once they tap into it, they can achieve anything that they set their minds to achieve. When I started believing that nothing is impossible, and practically removed the word from my vocabulary, I realized that there really is no level of greatness that I can’t reach, just as long as I stop at nothing to achieve it.” – Mae Rosaire, young fashion designer
Meanwhile, TECNO Mobile stated its commitment to bringing innovation to global emerging markets as the premium smartphone brand for all.
Check out the official TECNO website for more information on the latest TECNO promotions.