Meta introduces “Avatars Store” for users to purchase digital clothing

Meta has now launched their “Avatars Store,” which allows users to buy digital apparel for their own avatars.

Mark Zuckerberg and Eva Chen, Instagram’s Vice President of Fashion Partnerships, made the announcement on Instagram Live. Meta’s Avatars Store will be available on Facebook, Instagram, and Messenger in the near future.

https://www.instagram.com/p/Ce6yFgbptyM/?utm_source=ig_embed&ig_rid=c105ed54-2f6f-4688-8f93-3ff7550fc8c1

Prada, Balenciaga, and Thom Browne are among the labels cooperating with Meta for the debut of its Avatars Store. Branded hoodies, a motocross gear, several formal jackets, and even Zuckerberg in a cropped shirt and low-rise trousers were on display during the presentation.

“Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring this to VR soon too.” – Mark Zuckerberg, Meta CEO

Meta hasn’t provided any other details about pricing or how digital clothing will be accessed. It’s also worth mentioning that free digital apparel alternatives will continue to be offered.

+1
1
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Enter your email and get notified when new content is added!

We don’t spam! Read our privacy policy for more info.

Leave a Reply

Your email address will not be published. Required fields are marked *

Send this to a friend